By Mary Atamaniuk
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With YouTube now the second largest search engine in the world, it is one of the most important online destinations for watching video content. Whether it be a live stream of a breaking news story or the unveiling of a new product, we devour more than 1 billion hours of YouTube videos a day. This is more than the amount of Netflix and Facebook video combined, demonstrating how the platform dominates our online lives.
Redditors have discovered a simple way to remove ads from YouTube videos by adding a period to the domain name. The trick - first reported on Reddit and subsequently by Android Police - involves simply placing a period or full stop after the. This seems to remove all pre-roll ads, ads that might appear midway through the video and advertising overlays. It seems the trick only works in certain browsers. In my tests, it worked in Google Chrome on both Mac desktop and Android mobile, as well as in Chromium-based browsers such as the new version of Microsoft Edge and the non-Chromium Safari. However, it failed in Firefox, where inserting the period simply returned me to the YouTube homepage. It has to be said, there are easier ways to block YouTube ads in web browsers. Plugins such as Enhancer for YouTube , for example, allow you to remove ads at the click of an icon, as well as perform other handy tricks, such as change the playback speed or resize the video window. I have been a technology writer and editor for more than 20 years. This is a BETA experience.