Every year, rap luminaries unload some of the most inventive visuals in all of pop culture. At the halfway mark, 's been no different. Over the last six months, rappers have been inside and outside of the box; sometimes surreal and other times meta. For his part, Future unleashed an early contender for video of the year when he dropped the visual for his Drake -assisted High Off Life single "Life Is Good" back in January. For the video, the two rappers assume the roles of everyday working men and handle business, whether it's serving food in a make-believe fast-food restaurant with 21 Savage or a faux-Apple Store with Lil Yachty. Come to see larger-than-life folks work a day job. Stay for Drizzy's impeccable Apple Store manager impression. Another video that opened some eyes this year with its elaborate flair came from Lil Yachty , who put his acting skills to the test by donning a wig and portraying a quasi Oprah for his "Oprah's Bank Account" video.
"Life Is Good"
"Oprah's Bank Account"
AP — A year-old Florida man is accused in a shooting that killed a woman and critically injured a man as they filmed a music video near Tampa on Monday morning, sheriff's AP — Two men were killed after gunfire erupted as a group gathered in a Louisiana neighborhood to film a rap music video, according to authorities. NFL players' dreams usually center on scoring touchdowns and making game-saving tackles. Then they watch videos of their performances. AP — Police in Louisiana say they've arrested eight people who were waving stolen guns and assault rifles around in public while filming a music video. AP — Missy Elliott, the rapper-singer-songwriter-producer-dancer whose music videos have moved the needle over the last two decades, was honored at the MTV Video Music Awards, AP — Country singer Kane Brown says his new single "Homesick" may have been written about his experience traveling on the road and being away from his loved ones, but military AP — A year-old Baton Rouge boy has pleaded guilty to negligent homicide in the shooting death of a first grader.
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We need as many excursions from the present moment as we can get these days. Thank goodness for music videos. While many video directors and artists have had to get extra creative of late to account for quarantine restrictions, there were still plenty of visuals filmed before the country went on lockdown.
Strictly speaking, the first half of has been stellar in terms of rap music. In terms of everything else…not so great. It hits on systemic oppression and ends with a hopeful call to action. The remix is even more incredible than the OG song. Who knew that was possible?? From coronavirus woes to lyrics about the widespread BLM protests, this song tackles everything. To completely feel its impact, watch the music video until the very end. Here we have yet another song proven to be perfect for TikTok dances.
