Searches for Big Game ads have risen threefold over the past two years
According to the NFL , the halftime show broke the record for the most-watched musical performance ever across all platforms. Nearly million viewers tuned into the performance on the FOX broadcast network. Through these channels, the Pepsi Zero Sugar Super Bowl LI Halftime Show reached at least million unique people, garnering more than 80 million views and totaling million minutes watched. All of that makes sense, because her performance lived up to the hype. For one, hundreds of drones formed an American flag in the Houston sky when Lady Gaga opened the show.
Lady Gaga's performance in Houston included hundreds of drones and a pre-recorded jump off the roof
Gaga may have bungee jumped onto the field in spectacular fashion, but the anti-Trump political statement prognosticators were expecting seriously — bookies were even taking bets on what she would say never landed. Gaga's big political statement was to run up stairs, Donald's greatest fear. Who knew Lady Gaga would be the one to deliver us from blowhardism? Good show, subtle messaging, savvy. A hero for our times. At least we got to see what the Hillary Inauguration would've looked like. I'm not watching but I hear Gaga is subtweeting y'alls president with her set list. That was so incredible, LadyGaga.
Lady Gaga headlined the show, with no special guests the first since Super Bowl XLIV , performing a medley of her hit songs, including material from her then-most recent studio album, Joanne Gaga began rehearsing for the show in January Her sister gave her the idea of performing from atop the NRG Stadium; Gaga worked on the logistics behind it. She promoted the performance by uploading short clips on her social media accounts.